It has become widely known that Facebook and Twitter have become an important part of advertising. As with any marketing trend, it is under constant revision and new strategies are being developed. However, just creating a Facebook page with your business name is not enough to get the following you desire. This is why strategies for designing your company’s Facebook page are so important. Here are 5 tips for designing your Facebook page for business and increased following.
Extend your Company
Image:
Like all other businesses, you have taken
the time to create a business image that appeals to your audience. Your
Facebook page should be an extension of that. Creating your page in the same
image as your company’s website will help identify you in your social
networking market. This is especially important in a market where fake pages
are easily created. If McDonald’s Facebook page didn’t have the golden arches,
would you believe it was their page?
Your Facebook page should include your logo,
color scheme, and the same feel that those who follow your website are used to.
This will get them more willing to follow you on Facebook, “Like” your page, and
show it to their friends.
Continue your Content:
Is your company or website known for its
informative content? Maybe people come to your site for a laugh when they are
having a bad day. Continue this onto your Facebook page. To have your site
offering one type of content and your Facebook page offering a completely
different style, you will create confusion and fewer followers. If you are
known to be entertaining on your website, be entertaining on your Facebook
page, after all, Facebook is all about social interactions.
Include Your Company
Information:
Many companies fail on Facebook because of
the lack of information. Though some of your followers may be coming from your
existing website, Facebook offers the chance to reach new followers. This is
the time to put your company out there and appeal to them. Give the same
information found on your site that attracts your current followers.
Keep it Simple:
Though Facebook offers many options, widgets, and customizations, it is still smaller than your current website. Try to keep
it simple enough for your followers to read. Having too much on a single page
can make it hard for your followers to find out information about your company,
which is the ultimate goal.
A basic design with your current color
scheme, updates on your company or website, and a widget or two for the instant
posting of website changes are enough to keep your followers checking back
periodically. You don’t want to bombard your Facebook Fans with flashy
advertisements, senseless options, and cluttered or irrelevant updates. Keep it
simple and reach out to them with occasional deals and updates to remind them
that they are your Friends.
Seek Outside Assistance:
In some areas, Facebook uses its own
programming language. This is hard for some to learn. In order to keep your
site design appealing you may need to seek outside assistance. Many companies
will create your Facebook page to meet your criteria for a low fee. This is
well worth it if you are new to Facebook creation and marketing. Don’t be
afraid to hire help and let the professionals take the reins.
Facebook offers an endless opportunity to
reach new followers and increase your targeted audience. Proper design of your
page is as important as the message you post on it. Take the time to think
about the design you want to implement, the features you want to include, and
the feeling you want to instill in your audience. If you are truly lost, hire a
professional service to set it up for you and concentrate on the business you
have grown.
In a competitive market, social media
messages are flooding in from all directions. How do you get noticed? Avery
Petersen, a marketing consultant, uses Logo Mojo to design logos that stand out
in the crowd. Click here to find out how you can get your own
outstanding logo.