Working in the field of online marketing, you are bound to be dependent on the use of metrics and tools which save us a lot of time.
Some of these tools stand out for being
practically able to help us with many of our tests &
experiments. Today, our focus would be on the established and popular- Moz Rank, Moz Trust, Page
Authority, and SEOmoz Domain Authority.
Despite its basic concepts being known by
most of its users, there are still questions about how it works?
What is Moz Rank?
The Moz Rank is the main
qualitative metric of SEOmoz. Why? Moz Rank has, to some
extent, overcome the dependence on Google PageRank as the functionalities of both
these ranking tools are almost similar. Google has been great with
updates of PageRank.
The score given by Moz Rank is
indicative of the importance of a page and it is based on the popularity of
links it receives. This means that the greater the amount of quality
links, the higher your Moz Rank, ie, Moz Rank reflects the
amount and quality of incoming links. The ideal way to go about would be
to receive a high amount of medium-quality links compared to a few high qualities.
Tip: Before investing in quality, you must
know that the first point for the evaluation of this score, which ranges from 1
to 10, is working with a number of links. That’s right! Unlike what the
theory says, many metrics still consider the number of all links pointing to a
website and not just the quality links and Moz Rank also does the same. What
does this mean? You can achieve Moz Rank 3 or 4
considering the number of links and thereafter, it becomes difficult to
increase the Rank to a higher level. The reason is that after achieving a certain level of Moz Rank, there are new factors apart from a number of links that are
being used for evaluation. To be precise, after reaching a certain level
of Moz Rank 3 or 4, you will have to start struggling for quality links. (More
at:http://www.seomoz.org/blog/mozrank-and-pagerank-for-metrics-driven-
SEO ).
Metric: mozRank
What it does: It shows the popularity of a webpage.
How it measures: By assigning a score of 1 to 10, where 1 is low and the sky is
10
What is Moz Trust?
Moz Trust Moz Trust is SEOmoz’s
global link trust score. The credibility is based on the authority of the link to
your site, I’m talking about TLDs, viz. .org, .edu, and .gov. The most
interesting fact is that you do not necessarily require a link on any of these
authority sites to increase the Moz Trust score. Moz Trust is ascertained
by calculating the link distance between a given page and a seeded trust source
on the internet. If you are up to six degrees of separation from the
authority site having a high Moz Rank, you can get some value. Be aware of some
value! This means that the closer you are to a trusted site, the greater the
value received.
Despite not having the same function as Moz Rank, a
study has confirmed the benefits of the relationship between these two
metrics,i.e. mozRank & Moz Trust. It
was observed that with a greater disparity between the two scores (mR 8.00, mT
2.00), the website was ranking very low in the search engines. And
website with lower disparity (8:00 mR, mT 7.00) was ranking higher in the
search engines. It is worth working with a mix of number & quality of
links and having objectives previously defined for the number of links that you
want to achieve in gold mines.
Curiosity: The MozTrust is based on an
algorithm developed by engineers at Yahoo and is very similar to those used by
Google and Bing.
Metric: Moz
Trust
What it does: It shows how must your page is reliable.
How it measures: By assigning a score of 1 to 10, where 1 is low and the sky is
10
What is Page Authority &
Domain Authority?
It’s not worth talking about these two
metrics separately because they are directly connected. Page Authority shows
the authority of a page, and the Domain Authority shows the authority of a
domain.
The goal of both is to show what the
potential of a page/domain is to reach the top position in Google SERP and
most interestingly, independent of content! Both Page Authority &
Domain Authority are keyword agnostic as it is not based on the content of the
webpage or a website.
Metric: Authority Page / Domain Authority
What it does: It shows the ranking potential of your webpage or a website.
How it measures: score of 0 to 100, where 1 is low and 100 is beautiful!
Where can I find these metrics?
You can download the MozBar for Chrome or
Firefox on the extension pages of two browsers.